Brown University CareerLAB Branding Project
My first challenge upon starting my new role at the Brown University CareerLAB (Center for Life After Brown) was to take the visual identity created by University Communications and translate it into a cohesive, functional system that could work across the career center’s existing collateral.
This meant finding ways to incorporate the new identity while maintaining consistency, clarity, and flexibility across a wide range of print and digital materials.
I also needed to establish individual team identities underneath the centers branding. I did this with symbols and colors.
Career Education
Two shades of turquoise to support any center programming supporting the career counselors.
Recruiting Team
All of the employer events would be done in this bright yellow. Still carrying the dots through to maintain an overall cohesive look.
BrownConnect
Brownconnect represents our alumni network. Since this team is heavily funded by alumni, a redesign of this teams branding this was not permitted. We made sure to use consistent colors, fonts and imagery to pull the branding through.
CareerLAB
Lastly, and certainly not least, was our general centers logo. Any events or resources promoting the entire center would use this logo.
Podcasts
And of course some fun podcast icons for each team.